Forever21 Store Promotion

Mall, hyderabad

The new F21 store in Hyderabad was flagging. The mall too was new and the footfalls were low. This led to low footfalls in the store. The company also felt that the young people in the surrounding area weren't aware of the store. To remedy this we decided to bring in taapsee pannu, an actress who was a local favourite, and create an event around her which would create a buzz in the local community. We had a selfie contest on Facebook. the winners of the contest would be styled by our professional stylist and walk the ramp alongside some other models and Taapsee Pannu as the showstopper. This activation really drove a lot of engagement and brought in a lot of potential customers into the store.