FOREVER21 STORE RELAUNCH
PACIFIC MALL, NEW DELHI
After a complete overhaul of the store, the F21 store in Pacific mall needed a mega event to attract people to the store and to boost sales. We ran a month long campaign on Facebook, disseminated information through bloggers and influencers. Our focus was specifically the West Delhi region. We also brought in Karan Singh Grover to open the store. First 100 people through the door got a gift voucher. We ran contests online that would give access to an after-party with Karan Singh Grover in attendance.